Three websites for a business club - and one sentence in a chat to add a new meeting.
Websites · Editing panel · AI assistant
WFS Polska
August - October 2026 · live
Design · Development · Integration
The film
One sentence, one new meeting date - the WFS websites in just over a minute.
At a glance
For WFS Polska - a nationwide network of business clubs for entrepreneurs - I designed and built a new wfspolska.pl, moved every page of the old website across, and added the WFS Foundation website and the Kobiety Biznesu conference landing page, all run from editing panels the team uses on its own.
01 - The problem
A premium business club with a website that had grown into a maze.
WFS Polska runs business clubs for entrepreneurs across Poland - Standard, Gold and Diamond, chosen by the size of the business, and WFS Ladies for women - plus business meetings in many cities, a franchise and a foundation. Over the years its website had grown page by page, with a separate payment module for almost every event, and its own sitemap listed far fewer pages than it really had.
The brief: a website that feels as premium as the clubs themselves, helps a visitor find the right club and the next meeting quickly, keeps every page and address the old site had, and lets the team change meeting dates, texts and ticket payments without a developer.
02 - The vision
Show, then build. Move everything. Make it easy to run.
Three principles drove every decision:
- Show, then build. The new look went up on a preview site first, in several variants, and the client chose the direction before a single production page was built. Then the chosen concept was rebuilt on a platform with an editing panel, with every animation carried over one to one: the WFS line that runs through the page, short video clips in the header and a cursor that reacts to what is under it.
- Nothing lost in the move. The old site’s sitemap listed 29 pages, so the inventory came from its database instead: 119 working pages. Every one went on a checklist, every old address got a redirect and every old photo found a place on the new site - and each moved page was reviewed until it passed.
- Easy to run, even without the panel. Clubs, cities, meetings, the calendar and ticket payments are separate collections in the panel. And for the most common change of all, a new meeting date, the team can simply write one sentence to an AI assistant.
03 - Who it’s for
Built for entrepreneurs looking for their club - and the team that runs every meeting.
Entrepreneurs choosing a club
Three questions - starting with the size of the business - and the site names the right club and the date of its nearest meeting.
Members of the clubs
They check the next meeting. The calendar shows only future dates, each in the colour of its club, for the whole year ahead.
Guests buying a ticket
Every meeting page sells itself: date, place, the club and a ticket paid online, with the invoice issued automatically.
The WFS team
Edits pages and meetings in the panel, asks the AI assistant to add or move a date, and checks ticket payments in a panel with its own, separate role.
04 - Technology & the challenge
A fast, modern website with a panel - and an assistant that speaks to it.
The new wfspolska.pl is a fast, server-rendered website with its own editing panel: fourteen collections for clubs, cities, meetings, the blog and payments, and dozens of building blocks for pages. Ticket payments come from the client’s invoicing system into one collection, so a new paid meeting is a new entry, not a new module - and after paying, the customer lands back on the right page.
The AI assistant connects to the panel through a dedicated interface: a sentence like “add a Gold meeting in Bielsko on 20 November” becomes a new date on the website, and the assistant notices when a new date clashes with an existing one. The details mattered too: a time-zone bug that showed some dates a day early was fixed, header videos went down from around 30 MB to around 3 MB with short clips (the full film loads on click), and a final audit brought contrast errors from 69 to zero.
05 - The workflow
Concept. Rebuild. Move. Review.
The concept went up on a preview site in variants and was accepted by the client. The website was then rebuilt on the new platform, the club pages and the city and meeting pages first, followed by the content of the old site, moved page by page against a checklist. A review loop compared every moved page with the original until all of them passed. Each round of the client’s feedback - on hero videos, club colours, the club finder, interviews with members - was turned into tasks and closed one by one. Then came the year-long calendar, the AI assistant, the payments panel and the switch of the domain.
06 - Feature highlights
Three questions. One specific date.
Instead of comparing four clubs on their own, a visitor answers three short questions and the site names the club that fits and the date and city of its nearest meeting, with a link to sign up.
+ The WFS Foundation website
Chosen from six one-page versions and rebuilt with a panel. Changes now show up right after saving, with a preview button - and the page got much lighter: layout shifts while loading went from 0.33 to 0.008, and its weight from 3.5 MB to under 1 MB.
+ The Kobiety Biznesu conference
A landing page for the WFS Ladies conference, picked from four variants and moved to a panel pixel for pixel - checked against the original in fifteen interaction states.
07 - Results
Live on wfspolska.pl since 16 October 2026.
All three websites are live: wfspolska.pl with every page of the old site, the club finder, the year-long calendar, ticket payments and the AI assistant; fundacjawfs.pl; and the Kobiety Biznesu conference page. Since launch, the club’s partner app can also sign people up for meetings through its own interface.
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