Every move is a route - so the whole website follows one.
Web design · CMS · Multilingual
JCL Transport Group (JCL Removals)
Since October 2026 · in progress
Design · Development
The film
Seven prototypes, one route line and six languages - the new jcltransport.com in about a minute.
At a glance
For JCL Removals - a London removals company moving homes between the UK and Europe - I’m rebuilding jcltransport.com: a design chosen from seven prototypes, a route line that guides visitors through every page and six language versions, all run from one content panel.
01 - The problem
A trusted removals company had outgrown its website.
JCL Removals moves homes between London and Europe every week, with its own fleet, accreditations and a long history of reviews. Its website, built on a page builder, carried all of that - but as a long list of pages that looked like many other removals sites, and that was hard to grow into new languages and new sections.
The brief for the new jcltransport.com: a site that feels like a calm, modern and reliable company; speaks to customers in their own language; keeps every page and every search position the old site has earned; and turns visitors into quote requests that go straight to the sales CRM.
One more requirement under the hood: it had to be a twin of Przeprowadzki Europa, the company’s Polish brand, so both sites are run the same way.
02 - The vision
Show, then build. And never lose a page on the way.
Three principles drove every decision:
- Show, then choose. Seven complete homepage prototypes went up on a preview site before a single line of production code. The client clicked through them and picked V2, “Trasa” (the route). Key sections were then offered in versions too: “Moving to” as a route map, a metro map or a departures board.
- One line through the whole site. The signature of the new design is a route line that starts at the top of the page and travels through every section, like a van on its way. It turns a long page into a journey and quietly leads the eye to the next step - and it switches off for people who prefer reduced motion.
- Nothing lost in the move. Every page of the old site comes across one to one - countries, services, fleet, FAQ, legal pages and the full blog - checked against the old sitemap, with redirects for anything that changes its address.
03 - Who it’s for
Built for people planning a move - and the team that makes it happen.
Families moving abroad
From London to Poland, Spain or Germany. They want a price from, a delivery time and the feeling that their home is in safe hands.
Visitors from search
They arrive on “Moving to Spain”, not on the homepage - so every destination page has to tell the whole story of that route on its own.
Customers in their own language
Polish, French, Spanish, German and Italian speakers living in the UK, who trust a company more when it speaks to them properly.
The JCL team
Edits pages, destinations, prices from and FAQs in the panel, in every language, building new pages from the same blocks as the homepage.
04 - Technology & the challenge
A twin of Przeprowadzki Europa, rebuilt for six real languages.
Under the hood the new site shares its foundations with Przeprowadzki Europa: the same kind of fast, server-rendered website with a content panel, so both brands are run the same way. The difference is languages. Instead of translating pages on the fly, every language is a real version with its own addresses - which is what search engines and customers expect. Every section of the design is a block in the panel, so the team can build new pages from the same pieces as the homepage.
The hard part is the move itself: carrying years of content and search positions across without losing a page, while the design keeps its motion - the route line, pinned sections and smooth scrolling - and still stays light on slow phones and calm for people who turn motion off.
05 - The workflow
Prototype. Choose. Build. Move.
Seven prototypes went up on a preview site; the client clicked through them and chose V2 “Trasa”. The homepage was then rebuilt from the prototype as seven blocks in the panel and compared with the original screenshot by screenshot, on desktop and mobile. Next came the content: every page of the old site imported and checked against its old address, and destination pages rebuilt with a photo of the country, a map card with the price from and the delivery time, and a full quote form. Still ahead on the route: the other language versions, the quote form connected to the CRM and the switch of the domain.
06 - Feature highlights
Designed as a journey, built as a system.
The motion makes it feel like a trip; the blocks make it easy to run. Every section the visitor sees is a piece the team can reuse.
+ “Moving to” in three versions
The destinations section was built three ways - a route map, a metro map and a departures board - and the client can switch between them on the preview before picking the one that goes live.
+ A help centre instead of a FAQ list
Questions are grouped into topics with photos, with a search box and a contact card at hand - so customers find the answer before they pick up the phone.
07 - Results
On the road to launch.
The new jcltransport.com is in progress. The design is chosen, the homepage and all the English pages are built and running on a preview, and the next stages - the other languages, the quote form connected to the CRM and the switch of the domain - are planned for November 2026.
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