The traffic that built e-commerce is migrating to AI platforms. GrowGPT helps merchants follow it.
AI commerce SaaS
Own product (Bespokesoft)
2026 - active
Co-founder · CTO · Full-Stack
At a glance
One platform that lets online merchants reach customers wherever they now shop - inside ChatGPT, Google AI and other AI assistants - and turn that attention into sales on their own store.
01 - The problem
The channels that built e-commerce for two decades are quietly losing clicks. Where do they go?
Google Search delivers fewer clicks at higher cost - Google AI Overviews intercept the answer before the user ever reaches a product page. Meta Ads ROAS keeps drifting. Meanwhile a generation of shoppers has moved their product discovery into AI platforms: ChatGPT (800M+ weekly active users), Google Gemini, Perplexity. The intent didn’t disappear. It migrated. And it migrated to channels where the merchant has zero control, zero attribution and zero merchandising surface.
The data nobody talks about: ChatGPT-referred traffic converts 2× better than organic search (Similarweb, 2025). High-intent customers who already prequalified the product through an AI conversation land on the merchant’s site ready to buy. But ChatGPT has no commerce surface of its own. Google’s AI Mode shows products without giving the brand a stage. Every retailer with a Shopify or WooCommerce store is invisible at exactly the moment when discovery is happening.
GrowGPT was started in early 2026 to be the missing layer. Five product modules in one platform: FlowGuide (interactive product discovery), ShopScout (an AI shopping assistant with text and voice), ProductGenie (an AI product-information assistant), DataFlow (automatic catalog enrichment) and ACP/UCP (shoppable commerce pages plus a ChatGPT Apps integration). One product, one login for the merchant. As co-founder and CTO the job was to choose the technology, build the platform, hire the team and keep it all coherent while the product grew from one module to nine in three months.
02 - The vision
Five modules, one platform. - merchants get AI-native commerce without stitching ten vendors together.
Four product principles drove every decision from the start:
- One product, many surfaces. The merchant dashboard, the marketing site, the on-site shopping widget and the connections into AI platforms are all built and shipped as one coherent product, so nothing drifts out of sync as it grows.
- Each merchant’s data stays their own. Every shop is fully separated from every other one at the deepest level, so a merchant can never see another merchant’s data. Adding a new merchant takes moments.
- AI-native, not AI-bolted-on. The platform speaks the language of AI assistants directly, so ChatGPT and similar tools can read a merchant’s catalog and help shoppers without a custom plugin built for each shop. Google’s Gemini AI fills in and improves product information because it is fast and cost-effective at that scale.
- Five modules, one switch. FlowGuide, ShopScout, ProductGenie, DataFlow and ACP/UCP all live behind a single set of controls. A merchant turns a feature on with one toggle and it appears everywhere it should - no second app to install, no second account.
03 - Who it’s for
Four kinds of merchant, one platform that scales from a one-person online store to a large enterprise catalog.
Direct-to-consumer founder
A solo or two-person shop. Wants an AI shopping assistant live within a day and no developers to hire. They connect their existing product feed, switch on the modules they want, and it goes live. Pricing tier: Starter.
E-commerce manager - mid-market brand
Owns the AI commerce plan for an established retail brand. Cares about appearing inside ChatGPT, styling the on-site assistant to match each part of the store, and clear analytics on every shopper conversation. Pricing tier: Growth.
Enterprise platform operator
A multi-brand retailer or marketplace. Needs the full set of modules, a white-label dashboard for its own client brands, and enterprise-grade security and audit trails. Works directly with the founding team. Pricing tier: Enterprise.
AI commerce agency / integrator
Builds GrowGPT into its clients’ stores. Gets a white-label dashboard per client and can set up new merchants quickly, delivering a full AI shopping experience without staffing a backend team for every project.
04 - Technology & the challenge
A modern platform, one genuinely hard problem.
GrowGPT is built as a single, modern platform - a marketing site, a merchant dashboard, an on-site shopping widget and a cloud backend that quietly handles every merchant’s account, catalog and live data. Google’s Gemini AI reads each product feed as it comes in and fills the gaps - titles, descriptions, image captions - so a merchant’s catalog is ready for AI shoppers without hours of manual data entry.
The genuinely hard part was making a merchant’s shop visible and shoppable inside AI assistants like ChatGPT, and dropping a small shopping widget onto any store without clashing with its design or slowing it down. Doing that across shops we don’t control, while keeping every merchant’s data fully separate and secure, is where most of the engineering went.
05 - The workflow
Merchant onboarding in 24 hours: connect the catalog, pick the modules, add the widget, AI commerce goes live.
A new merchant signs up and lands in the dashboard. They point GrowGPT at their existing product feed; the platform pulls in the catalog and quietly fills in any missing titles, descriptions and image captions using AI. They choose which modules to switch on - guided discovery, AI chat, product-page Q&A - and the dashboard hands them a small snippet to paste into Shopify or WooCommerce. At the same time, the platform makes that merchant’s catalog readable by AI assistants, so ChatGPT and similar tools can help shoppers find the right products on the merchant’s behalf. The first shopper conversation can start within hours of going live, and the dashboard shows conversations, sales and costs for each merchant in real time.
06 - Feature highlights
Five live modules today, four more shipping or planned.
The full catalog shows nine modules, grouped by where they do their work: syncing a merchant’s catalog, reaching customers on AI platforms, and helping shoppers on the merchant’s own website - with a couple more on the way. Below: the two features that hold the whole platform together.
+ A direct line into AI assistants
GrowGPT presents each merchant’s products and templates in a way AI assistants understand natively, so ChatGPT, Gemini and Claude can search a shop and help a customer without a separate plugin installed for every store. This is the piece that turns “a merchant with a website” into “a merchant inside ChatGPT”.
+ Automatic catalog enrichment
GrowGPT pulls in a merchant’s product feed on a schedule and uses AI to fill in the gaps - titles, descriptions, image captions and category details - then keeps everything up to date. It is the quiet data engine that makes every other module worth switching on.
07 - Results
Live and in active build, with analysts saying the category is opening right now.
GrowGPT is live and in active build at staging.growgpt.app, with a merchant dashboard at growgpt.app. Five product modules are live (FlowGuide, ShopScout, ProductGenie, DataFlow, ACP/UCP), with two more in the queue. Boston Consulting Group, McKinsey and Gartner all published research in 2025 pointing the same way: AI-native shopping is becoming the primary way younger shoppers discover products, and the first retailer in each category to build for it captures outsized value.
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