A full marketing agency website, built end-to-end - plus a custom AI tool that drafts tailored sales offers.
Agency website + AI platform
BlueBee Marketing
2026
Co-founder · Full-Stack · AI
At a glance
The whole agency website - design, build, content, Polish and English - plus a custom AI tool that drafts tailored sales offers and a self-hosted CRM, all running on one server.
01 - The problem
BlueBee needed a website first. Then they needed to sell faster than they could write.
The first half of this project was the public site. A new agency with an AI-first positioning needed a brand that looked the part - a confident hero, ten services laid out without the usual stock-photo grid, six industries each with their own reason why BlueBee fits, real case studies, a testimonials wall, a blog. In both languages, with proper translated web addresses, not just translated words. And fully editable by the agency itself, without a developer touching anything.
The second half was the part every agency dreads: writing sales offers. Each one is bespoke - an industry-specific intro, three pricing tiers tuned to the client, the same handful of proof points reshuffled each time. Done by hand it takes the best part of an hour, and the agency that gets the offer out first usually wins the meeting. Handing that to AI sounds simple, but done naively it goes wrong in ways that matter: it quietly rewrites your agreed prices, switches language halfway through the document, drops half the details, and takes so long the page gives up before it finishes.
So the project became two things running side by side on a single server: the full agency website, and a custom AI tool built into the same admin panel that drafts these offers in seconds while keeping every agreed price exactly as it was. Alongside them sits a self-hosted CRM, so client data never leaves the agency’s own server. One setup, one server, one engineer, two products.
02 - The vision
Site is the brand, before it’s a funnel. - then the platform makes the agency faster than its competitors.
Four product principles drove every decision:
- Site is the brand, before it’s a funnel. Bold typography on neon yellow, no stock photos, a magenta hero character that’s memorable enough to come up in client onboarding calls. Ten services laid out as real services, not card-grid placeholders. The site has to look like the agency it’s selling before any AI gets involved.
- Editable by the agency, not by engineering. Every service, industry, case study, testimonial and blog post can be edited by the agency itself, in both Polish and English, from a simple admin panel. The agency runs the content; engineering ships features.
- The offer tool never lies about prices. Pricing is the agency’s contract with the client, never the AI’s guess. Every agreed price is checked and locked, so the tool can draft and redraft an offer without ever quietly changing a number. Anything the team edits by hand is protected too, and left untouched on the next pass.
- One server, no software bills. The website, the admin panel, the AI offer tool and the CRM all share one server. The agency owns its data; nothing client-related leaves it.
03 - Who it’s for
Four very different client types, one tool that adapts the tone of every offer to their industry.
E-commerce manager
Buys paid advertising and monthly performance reports. Their offer leads with ad testing and clear cost-per-result targets, and the pricing tier matches their monthly ad budget.
Fitness brand founder
Wants to dominate TikTok and Instagram and build a community. Their offer leads with fast short-form content and creator collaborations, and the case studies swap in fitness-related proof.
B2B accounting firm
Wants a LinkedIn presence, expert content and better search visibility. The offer takes a more corporate tone, leads with long-form content and lead generation, and the visuals calm down.
Agency owner (white-label)
Resells the offers and decks under their own brand. A simple setting swaps in their logo and contact details on every document, and the CRM tracks their pipeline separately.
04 - Technology & the challenge
A modern website, and one genuinely hard problem to solve.
BlueBee runs on a modern content platform - a fast, fully bilingual public website that the agency edits itself, and an admin panel where the whole thing is managed. Everything, the site, the admin, the AI offer tool and a self-hosted CRM, lives on a single server the agency owns, with no per-seat software fees.
The hard part was the AI sales-offer tool. Letting AI write a client offer is easy; letting it write one you can actually send is not. It has to keep every agreed price exactly as it was, stay in the right language from start to finish, include every detail of the brief, and come back in seconds rather than leaving someone staring at a loading screen. Getting all of that reliable, offer after offer, with the parts the team edits by hand always respected, was where most of the work went.
05 - The workflow
Write the brief. Watch the offer appear. Lock the parts that matter. Send the PDF.
The salesperson writes a short brief in the admin panel, picks the client type, industry, pricing tier and language, and hits generate. The offer appears on screen as it is written, with a live progress indicator and a cancel button if they change their mind. They can then edit any part by hand - each hand-edited piece is protected from later changes - and save. One click turns the finished offer into a clean, single-page PDF that looks exactly like the preview, ready to send.
06 - Feature highlights
Ten services across six industries on the site, and two quiet workhorses behind the admin login.
The site advertises Google Ads, Meta Ads, TikTok Ads, Social Media, SEO & Content, Web, Branding, Video, Email Marketing and Audits - across e-commerce, fashion, zoo, fitness, real estate and offices. The two features below are what lets a small team deliver all of that.
+ Self-hosted CRM
A full customer-relationship tool running on the agency’s own server, with stages matched to how the agency actually works (brief, offer sent, contract, onboarded, retainer). No per-seat fees as the team grows, and all the client data stays in-house with its own backups.
+ Built-in contact and brief forms
Contact and brief forms are set up straight from the admin panel, no code needed. Submissions are delivered reliably by email and stored alongside the rest of the content, and each industry can have its own form with the right routing and its own automatic reply.
07 - Results
Live, used daily, ten services across six industries.
BlueBee is live on bluebee.marketing, with the AI offer tool running inside the admin panel, the self-hosted CRM alongside it, and the bilingual site serving clients across e-commerce, fashion, zoo, fitness, real estate and offices. From entry-level packages up to full retainers, the same tool drafts every offer with the same safeguards.
Like what you see?
Let’s build the next one.
From a blank page to a working product - AI, automation, full-stack engineering. Get in touch and let’s talk about your idea.